the personal brand strategy that drives community, cash flow, and conversions
Building in Public
Leave with a written down content plan, not a page of notes.
I’M READY TO BUILDLET’S BE REAL
You probably fall into one of these two categories.
You’re pretty good at documenting.
You catch the moments.
You have the photos and videos.
But you don’t have the content so you’re looking to find your go-to signature formats that take the guesswork out of what to do next.
You’re not documenting enough because you don’t want to.
You’ve thought about your content plan for a second, but didn’t have the creative vision to pull out your phone.
So you enjoy every single moment, which is great. I love that for you.
But what I don’t love for you is when you do feel inspired to build your brand but now you’re home and think:
“Wait. I don’t have anything to post.”But you know building a personal brand is more than just having “something to post”…
Whether you’re a founder selling products, services, or software, or a creator building influence, you know the importance of building a community that likes, knows, and trusts you enough to take the next step.
GET STARTED
IF YOUR CAMERA ROLL LOOKS LIKE MINE
We have more material to work with than it feels like.
It looks like a conversation you had with someone (or yourself) from last week. It could even be a decision you’re about to make, or a lesson that only you can explain the way you do because you lived it.
Alladat can be content.
And content is how we become known for something, how our ideas start to matter, and how we’re able to be successful in building something people want to be part of. That’s why we care whether our content does well or not right?
So I brainstormed and figured something out, content when done strategically builds community.
I noticed there’s a difference between creating content people can watch and creating content they can see themselves in enough to like know and trust you (after they hit follow).
I call it open window content versus closed window content. And once you understand the difference too, it will change the way you look at posting.
That’s part of becoming content literate.
And I’m confident enough in what I teach to make a pretty strong claim here:
After this masterclass, not knowing what to post should never be the problem for you again.
So, if you don’t have a strategy you love, mine got you here reading this exact sentence, didn’t it? Check this out and tell me what you think.
SHOW MEWHAT NEEDS TO CHANGE
Instead of asking, “What should I post?”
I started asking a different set of questions based on what I wanted my audience to know, feel, believe, or do.
That level of intentionality became a filter for my storytelling. With this mindset my camera roll became a content bank, of pictures and videos waiting to be paired with a thought or story.
CONTENT IS EVERYWHERE
You just have to know what you’re looking for.
Moments like observing personalities in a meeting, eating lunch somewhere new, getting ready or joking around with a friend are all part of the human experience.
When you know which moments create conversation, these are the moments you’ll be able to flag for content that builds community. Your camera roll or media library starts to look less like a collection of unorganized random media and more like a library of conversation starters waiting to be shared.
My name is Jodi-Kay Edwards.
I’ve spent the last decade supporting founders and brands with their brand marketing strategy.
I’ve also built my own million-dollar brand by learning how to monetize my perspective and turn the everyday moments, experiences, opinions, and ideas around me into content that people actually cared about. This content strategy has resulted in millions of views for myself and others that drove brand awareness, paid opportunities and increased revenue.
Now I’m teaching you the same strategy I’ve shared with Fortune 500 companies and founder brands!
This masterclass will take you from overwhelming camera roll to intentional content library.
This
- Staring at your content drafts with no clear direction.
- Wanting to monetize
- Taking way too long to film one video.
- Accidentally going viral with no understanding or process for how to do it again.
This
- Knowing what your content is supposed to accomplish.
- Building a community that buys and clicks your links because they like know and trust you.
- Filming yourself quickly without requiring a whole production.
- Creating content that people want to click, follow, buy, or come back to.
THIS IS WHAT HAPPENS
WHEN IT CLICKS.
Frequently Asked Questions
01 Will this work with any size following?
Yes. Building in Public isn’t about how many people are watching you it’s about knowing how to communicate your ideas, perspective and everyday life in a way that makes people want to pay attention. Whether you’re starting from zero, building a small audience or already have an established following, the strategy gives you a system for creating content that works at every stage.
02 When you say “create content quickly,” what exactly does that mean?
Once you learn the various content formats and how to make them work for your brand, you’ll be able to look at a moment, creative direct the moment that you want captured in your head, and understand how you’ll edit it with the Content Intelligence Framework operating system that you gain access to.
03 What if I don’t know what to post?
That’s exactly what the system is designed to solve. Instead of relying on inspiration or constantly asking yourself what you should post, you’ll learn how to recognize content opportunities in your everyday life and turn them into ideas, formats and stories that make sense for your brand.
04 Do I need expensive equipment or a professional setup?
No. You don’t need a studio, a production team or expensive equipment to create great content. You’ll learn how to think about composition, angles, your environment and the tools you already have so you can create content that feels intentional without making content creation complicated.
05 What will I actually walk away with after the masterclass?
You’ll leave with a way to think about your brand and content differently. You’ll understand how to identify your content opportunities, choose the right format, capture the moment, develop your point of view and turn what you’re already doing into content that supports your brand, community and business.